Maison Horlo+
Hand-finished Seiko movement
Maison Horlo · Paris

Time,finished by hand.

Hand-assembled Seiko timepieces from a Paris atelier. Made in seven days. Worn for years.

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La Maison

Founded in Paris in 2022.One workshop, one watchmaker, no middlemen.

2-Year Warranty
On every movement & assembly
Free EU Shipping
Insured & tracked, 3–5 days
Hand Assembled
Built one watch at a time
30-Day Returns
Not in love? Send it back
Les Pièces

Two ways to begin.

Pepsi HeritageMaison Icon

Pepsi Heritage

Our signature red-and-blue bezel diver. The piece that started it all.

€29.99€114
Acquire
Sur-mesure
Bespoke

Design your own

Dial, case, hands, strap, engraving. Built by hand to your specification in seven days.

From €34
Begin yours
The Collection

Most desired.

L'Atelier

Seven daysat the bench.

Every Maison Horlo begins with a genuine Seiko NH35 automatic movement. We modify the case, re-finish the dial, install the hands, and regulate the watch by hand. The piece is water-tested, timed for a week on our bench, then sent to your door.

I
Design

Pick dial, case, hands, strap in our live customizer.

II
Assemble

A watchmaker builds your piece by hand in our Paris atelier.

III
Regulate

Movement is timed and water-tested before it leaves the bench.

IV
Deliver

Insured tracked delivery in seven days. Free across the EU.

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Témoignages

Loved by 600+ collectors.

★★★★★ 4.9 · verified buyers
★★★★★

"Genuinely the most personal watch I own. The build is flawless and the dial is exactly what I designed."

Lucas M. · Paris
★★★★★

"Better quality than my Tudor honestly. Already planning my second one."

Sophie B. · Berlin
★★★★★

"The customizer was satisfying — watching the dial change as I clicked. Arrived in six days."

Adrien R. · Lyon
Notre Promesse

If you don't love it,send it back.

Every Maison Horlo piece is covered by a two-year warranty and a thirty-day no-questions return. Your card is only charged once your watch is built, tested, and ready to ship.

FAQ

Good questions.

Are these real Seiko watches?+

Yes. We start with genuine Seiko NH35 automatic movements and modify the case, dial, hands and strap by hand. We're an independent atelier and are not affiliated with Seiko Corporation.

How long does delivery take?+

Hand-built in 5–7 days, then shipped insured and tracked. EU orders arrive within 3–5 days after that. Free shipping across Europe.

What's the warranty?+

Every watch comes with a 2-year warranty covering the movement and assembly, plus a 30-day return window if you change your mind.

Can I really pay €29.99 for the Pepsi?+

Yes. We sell direct from the atelier with zero middlemen — and the Pepsi is our launch piece, priced to introduce the Maison.

Is it safe to swim with?+

Our diver models are rated for swimming and snorkeling. Dress and field models are splash-resistant only — full specs are on each product page.