
Hand-assembled Seiko timepieces from a Paris atelier. Made in seven days. Worn for years.
Founded in Paris in 2022.One workshop, one watchmaker, no middlemen.
Maison IconOur signature red-and-blue bezel diver. The piece that started it all.




Dial, case, hands, strap, engraving. Built by hand to your specification in seven days.
Every Maison Horlo begins with a genuine Seiko NH35 automatic movement. We modify the case, re-finish the dial, install the hands, and regulate the watch by hand. The piece is water-tested, timed for a week on our bench, then sent to your door.
Pick dial, case, hands, strap in our live customizer.
A watchmaker builds your piece by hand in our Paris atelier.
Movement is timed and water-tested before it leaves the bench.
Insured tracked delivery in seven days. Free across the EU.
"Genuinely the most personal watch I own. The build is flawless and the dial is exactly what I designed."
"Better quality than my Tudor honestly. Already planning my second one."
"The customizer was satisfying — watching the dial change as I clicked. Arrived in six days."
Every Maison Horlo piece is covered by a two-year warranty and a thirty-day no-questions return. Your card is only charged once your watch is built, tested, and ready to ship.
Yes. We start with genuine Seiko NH35 automatic movements and modify the case, dial, hands and strap by hand. We're an independent atelier and are not affiliated with Seiko Corporation.
Hand-built in 5–7 days, then shipped insured and tracked. EU orders arrive within 3–5 days after that. Free shipping across Europe.
Every watch comes with a 2-year warranty covering the movement and assembly, plus a 30-day return window if you change your mind.
Yes. We sell direct from the atelier with zero middlemen — and the Pepsi is our launch piece, priced to introduce the Maison.
Our diver models are rated for swimming and snorkeling. Dress and field models are splash-resistant only — full specs are on each product page.